SEO is becoming a big buzzword in the world of digital marketing, but what exactly does that mean? And how can it help your business to grow? SEO, or search engine optimization, is a strategy for drawing in new customers by optimizing content for search engine algorithms.
With a proper SEO strategy, you’ll be able to transform your content and bring in new customers. Let’s dive into the details. It’s time for an SEO intro.
Diving Deeper Into SEO
What is search engine optimization? In a nutshell, an effective SEO strategy will cause your site to appear at the top of search results pages when you type something into a search bar. Instead of scrolling through hundreds of pages to find your website, customers will see you right at the top of the results page.
Content Creation & Optimization
A critical part of SEO is content creation and optimization. To get started, you’ll want to identify keywords and search terms that people could be using to find your company.
After you’ve identified them, it’s time to start working them into your content. Think of ways to seamlessly incorporate them into your text. Make sure that the words flow well within the content, otherwise customers will jump off the page.
A major aspect of SEO is something called a sitemap. This type of SEO optimization allows search engines to more easily read and interpret your website and make it easy for them to understand how your content is laid out.
On-page search engine optimization includes updating aspects such as title tags, headings, and metadata. In other words, you’ll focus on making your website as easily readable by search engines as possible.
Another part of SEO involves creating an internal linking structure to direct customers throughout your site. Focus on adding links that help guide customers through the website and draw them into your sales funnel.
Off-Page SEO Strategies
Off-page SEO is the many activities that you can do outside of your website in order to improve how you rank on search engines.
Creating backlinks and digital outreach strategies are a few of the most common examples of off-page SEO. It also includes commenting on blog posts that link back to or reference your website and company. Keep all of these SEO tips in mind as you work on your webpage.
Let’s not forget optimizing your site for local searches, too! After all, you’ll want to bring in customers who are in your area and have a convenient solution for their needs. Adding geotags and cleaning up your business’s listing in local directories can help local customers to find their way to you.
Are you ready to change the way you bring in customers? Reach out to us to get started creating unique, engaging SEO content.